Guarding the Crystal Palace

The world’s premier jewelry and accessory brand, Swarovski was founded in 1895 by Daniel Swarovski.  Family-owned since its inception, the Austrian company excelled due to “an enduring passion for innovation and design.”

Although headquartered in Wattens, Austria, Swarovski runs 3,000 stores in about 170 countries.  It employs more than 29,000 employees, and it earns several billion euros in annual revenues.

Coordinating teams and tools can be difficult, especially for global brands like Swarovski. That’s why Swarovski decided to let go of its multiple sales tools in favor of a single, cohesive, connected system.  By entering a long-term partnership with Microsoft, Swarovski boosted the performance and mobility of its global sales workforce.

Microsoft Dynamics 365 Story

Swarovski simplified and standardized the sales and business development process through technology. Instead of multiple tools and devices, Swarovski sales reps used the integrated, all-in-one solutions of Microsoft.  The company transitioned to the Microsoft Dynamics 365 CRM, allowing them to measure the effectiveness of their various marketing efforts.  This transition allowed Swarovski salespeople to focus on their customers instead of their technology.

In today’s business world, the lines of the sales process continue to blur. Customers interact with companies across multiple channels simultaneously, while also gathering information from a variety of sources.  Sales reps need to capture and understand all these interactions in real-time.  Microsoft Dynamics 365 for Sales can compile massive amounts of customer data and display it to sales professionals all over the world.  Your sales teams get up-to-date customer information at the touch of a button, offering easily useable insights.

At Capital Network Solutions, we want to ensure your sales professionals have the tools to meet customer needs.  Over the last couple of years, we migrated dozens of local businesses to Office 365 without disrupting day-to-day operations.  After migration, we can manage all the cloud computing solutions of your Sacramento area small business.

Meanwhile, check out this video that tells the Microsoft Dynamics 365 story of Swarovski.  Learn more about Swarovski’s journey to a more integrated sales force with the tools of Microsoft.